The Changing SEO Landscape

The Search Engine Optimization (SEO) industry has vastly evolved over the last couple of years – and we like to think for the better. However, the changes that have taken place has also turned the SEO industry on its head. For instance, many successful SEO techniques employed in the recent past can now get your site penalized.  There is no longer an emphasis for a lot of subject content to get better indexed and yet the common sense foundation of “content is king” still applies.

It also makes common sense that Internet social media has also become a strong driving force of Internet marketing as well. The best way to describe the current 2014 Internet marketing environment is – in the past you were rewarded based on how effectively you spoke about yourself. However, today it is more a focus of what others are saying about you instead. Social media marketing is fast defining itself as a basis of SEO as the two essentially are now tying into each other more as time goes on. Successful online marketing today requires employing efforts towards both.SEO Services Provided:

  • Google Ads PPC Setup & Management
  • Screaming Frog™ Website Analysis
  • Implement On-Page SEO Best Practices
  • Google Analytics Setup
  • Google & Bing Webmaster Tools
  • Google & Bing Places
  • Site Maps
  • Linking Strategies
  • Business Directory Submissions
  • Blog Installation
  • Blog & Newsletter Management
Website Analysis & Upgrades
In many cases, it is simply a lack of attention to detail that makes a lot of difference in how well a site indexes in the search engines. Let Graphic Memory perform an analysis, reformatting and deployment of foundation search engine best practices to your current website’s structure.Webmaster & Analytics Tools
We also employ a number of reporting and indexing tools developed by the major search engines that also contribute greatly to the effective indexing of your website.

Additional Content & Blogs
In many cases, there is not enough quality content in a website to help it index effectively for its targeted audience.  Graphic Memory offers piecework webpage addition and blog article copy services with our tasks electronically-timed and billed in 15 minute increments by our fast working professional staff.

Linking Strategies
The prevailing thought on this is if strong ranked and particularly similar-themed websites and blogs are linking to your site, it helps in your indexing as the search engines view your site as having informational value. Also submitting your website to industry-related online directories such as Houzz, Manta and Yext help greatly as well.

Example Search Engine Ranking Report Example Google Analytics Report
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Blog Setup & Management
Blogging is the best way to add continued content to your website.  Blogging schedules from once a month to daily should be adhered to with relevant informative 

Results Provided in Black & White
The focus of our Search Engine Marketing services ensure the essentials for website indexing are implemented to your website and providing before and after reporting of the difference it makes during our process. Our service reporting comes from our licensed Advanced Web Ranking software and continual traffic statistic reporting through Google Analytics.

GoogleAds PPC Management

What is GoogleAds?

The GoogleAds pay-per-click (PPC) advertising model is Google’s primary source for generating revenue. This model places links in prominent parts of their search results page based on a highest bidder for targeted keyword(s) process.

The cost per click is generally in relation to how competitive the word or phrase is.  For instance, gift baskets is an incredibly competitive keyword phrase online and the cost per click to show up on the first page top shaded box is currently in the $19.00 per click range.

However, GoogleAds is a powerful targeted marketing tool where you control your monthly budget, choose the search keyword(s) and phrases you want to target and be able to specify the areas and even times you want your Ad to appear.

Immediate Results
Normal website indexing for a brand new domain can be up to a six month process to effectively show in the first three pages of search results. If you have a brand new presence and need to get the site out there fast, GoogleAds is the best means of getting your products or services in front of your targeted audience immediately.

Long Phrase Marketing
Long Phrase Marketing is the art of researching non-competitive three to six word GoogleAd phrases common to a company’s products or services.  They tend to be very low cost because they are not being competed against but in many cases can pay off with a lone paid link at the top of the page.

Continual PPC Management
Graphic Memory provides continual PPC management services to ensure you are receiving optimal results for your targeted budget. This involves scheduled account analysis using traffic and click stats, “negative” keyword analysis, geo-targeting management and more.

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